"In my heart of hearts I don't really like the situation," Cervantes said. "Right now it's a survival mechanism."
Sugardaddie.com's Pasternack said the relationship between a sugar baby and sugar daddy is all about perspective.
"I helped my wife get through school, I pay for the bills, take her on trips, buy her nice gifts," he said. "I guess you could say a lot of married guys are sugar daddies without them realizing it. I think you can say basically any guy who wants to impress a woman is a sugar daddy."