Speaking by phone from Kurt Adler's New York headquarters, Brill struggled to find the words to describe the magic that glitter adds to an object. It's a kind of fairy dust, she said from her cubicle, surrounded by Santas, angels, elves and nutcrackers.
Glitter is also used to embellish decor during the year's other holidays: Halloween, Easter, Valentine's Day and the Fourth of July. Once, for April Fools' Day, Martha Stewart glittered an entire chair.
Its appeal isn't limited only to dedicated crafters. Mariah Carey, Pink, Lady Gaga and Ke$ha sing about it. "Super Freak" singer Rick James used to put it in his hair.
But my favorite song about the power of glitter was on the "Songs From 'How the Grinch Stole Christmas' " record about a kitty who ate the tinsel on the Christmas tree. Just like me, he could not resist a glittery Christmas tree: "It shines and glows and glitters on each bough, 'cause tinsel is the holiday cat's meow," as the song goes.