News4Jax (the "Site"), on which this Privacy Policy is posted, is operated by WJXT-TV4 ("WJXT"), its parent, affiliated and related companies (collectively referred to herein as "we", "us", "our" or "WJXT"). We have created this privacy statement ("Privacy Policy") in order to demonstrate our commitment to the privacy of our Site's users, and to disclose our information gathering, use and dissemination practices with respect to the data collected online via this Site. It does not apply to information obtained by any other means (including on or through another Web site or source, or via any offline methods). By visiting this Site, you consent to these practices. Please take a moment to review the sections below. This Privacy Policy is incorporated into, and part of, the Site Terms of Use, which governs your use of this Site in general.

You may opt in or opt out of our sharing of your personally identifiable information with third parties for their marketing use by following the directions in the "What are my opt-out rights?" section below.

What information do we collect?

We may collect both personally identifiable information about you and non-personally identifiable information about you and your visits to this Site.

Personally Identifiable Information: The personally identifiable information we collect about you includes information you submit to us. For example, if you subscribe to online services we offer or register for certain services with us online that require registration, agree to participate in on-line surveys, participate in on-line contests, sweepstakes and promotions sponsored by us and others, make certain on-line information requests to us, participate in various activities on the Site, or want to establish a profile for submission of user-generated content available to other Site visitors and/or the general public, we may ask you to provide "personally identifiable information," such as your contact information (e.g., name, phone number, address and e-mail address) and user demographic information (e.g., gender, age, hobbies or interests). Because participation in these activities is completely voluntary, you choose whether to disclose this information.

Non-Personally Identifiable Information: The non-personally identifiable information we collect may include the domain name of the site providing you with Internet access, and the Internet protocol (IP) address used to connect your computer to the Internet. The Site's servers may also collect your browser type and version, screen resolution, the operating system your computer is running, and other Site visit data such as the pages you view, the referring page that linked you to us (e.g., another Web site or a search engine), information you search for, information or ads you click on, the average time spent on the Site, and the Web site you visit after this Site. Much of this information is tracked through log files, which are stored on the Site's servers. Additional information about our use of cookies and tracking pixels to collect non-personally identifiable information is set forth in the "What about cookies and tracking pixels?" section below. Any or all of the above-described activities with respect to non-personally identifiable information may be performed on our behalf by our Services Providers (defined below).

Information Obtained from Third Parties: We may supplement the information that you provide with information that is received or otherwise obtained from third parties. For example, this information may be received or obtained from our partners in sponsored content sections or from other third parties. The type of information that is shared with us may include user contact information (e.g., name and email address) and user demographic information (e.g., zip code, age or income level), as well as other types of personally identifiable information and non-personally identifiable information.

How may your information be used?

How Personally Identifiable Information May Be Used: We may use your personally identifiable information for various purposes, such as to send confirmation notices regarding services users have requested, and to notify contest or sweepstakes winners and award prizes. Contact information may also be used to notify you of significant upcoming events and programs. Demographic information may be used to tailor your experience at the Site. Contact information and demographic information may be used to establish a profile for you to use when posting information in public forums (however, as further described below, we are not responsible for protecting the personally identifiable information you may disclose in public forums, comments, or other user-generated content). The Site may show you content we think might be of interest to you and we may display content according to your preferences and interests.

We may also use any personally identifiable information you provide for marketing and promotional purposes (such as sending you promotional emails), and we may combine information we receive online with outside records and/or information from other sources to enhance our ability to market products or provide services that we believe may be of interest to you. If you want to stop receiving promotional email messages from WJXT, you may do so by following the directions in the "What are my opt-out rights?" section below.

Referral Services: In addition to the uses of personally identifiable information described above, if you elect to use our referral service for informing a friend about the Site or to send an e-card through the Site, we ask you for your friend's name and email address. We will automatically send the friend an email inviting him/her to visit the Site or send an e-card, as the case may be. You and any friend you refer may be able to opt-out of receiving future marketing communications by complying with the choice/opt-out requirements described below.

How Non-Personally Identifiable Information May Be Used: Non-personally identifiable information such as that which is collected about your Site visits, anonymous survey information, and certain aggregated demographic information, may be used for various purposes, such as reporting survey results and to allow us to better understand the entire audience that is visiting the Site. We also may track and use your IP address and other non-personally identifiable information to help diagnose problems with our servers, for reporting and profiling purposes, to administer the Site and for other uses and purposes, including sharing with third parties. We also gather anonymous browsing habits of our visitors to better identify content preferences, and we monitor and analyze this information to increase the functionality and user-friendliness of the Site and better tailor the Site to our visitors' needs. We may link any of this information with your personally identifiable information for various purposes. Any or all of the above-described activities with respect to your non-personally identifiable information may be performed on our behalf by our Services Providers (defined below).

How may your information be disclosed?

Sharing Personally Identifiable Information In General: We describe in this Privacy Policy when and how we may share your personally identifiable information. Other than as described in this Privacy Policy (including, for example, as described below), we will not sell, rent, or share your personally identifiable information with unaffiliated third parties without your consent.

Sharing Non-Personally Identifiable Information: Aggregate demographic and other information of and about our Site users may be published or shared with third parties for various purposes. Also, as further detailed in the section titled "What about cookies and tracking pixels?" below, non-personally identifiable information is shared with advertisers and advertising services that provide us and advertisers with demographic information about our visitors.

Sharing with Service Providers: We may share your personally identifiable information with our business partners and/or other third party service providers, such as Web site or database hosting companies, address list hosting companies, e-mail service providers, analytics companies, distribution companies, fulfillment companies, payment processing companies and other similar vendors and services providers, which perform services for us and which use such information on our behalf (collectively "Service Providers").

Internet Broadcasting Systems Inc.: One of our Service Providers, Internet Broadcasting Systems Inc. ("IB"), is integral to the operation and administration of many aspects of this Site. IB collects and uses user information to perform its services and the day to day operation of the Web site.

Sharing with Third-Party Marketers: We may share your personally identifiable information with, and make our customer lists available to, third parties (outside of WJXT), who may choose to contact you to promote their own goods and services, or who may use such information for other purposes, including direct marketing. Additionally, when you enter a contest or sweepstakes that is sponsored by a third party, independently or jointly with us, your personally identifiable information may be shared with that third party for their use, in their discretion and in accordance with their privacy policies, including for their direct marketing purposes. While some of our contests and sweepstakes will ask you at the time of entry whether you would like your personally identifiable information to be shared with the third-party sponsor, other contests will not give you that option. Thus, in that event, if you do not want your information to be shared, you should not enter the contest. We are not responsible for how our co-sponsors or such other third parties may use your information. If you want us to stop sharing your personally identifiable information with third parties for their direct marketing use, follow the directions in the "What are my opt-out rights?" section below.

Legally-Compelled Disclosures: To the extent permitted or required by law, any information collected on or through the Site or concerning its use (including personally identifiable and non-personally identifiable information) may be disclosed to government authorities or third parties pursuant to a legal request, subpoena, or other process that requires disclosure of information. We may also use or disclose your information to enforce compliance with our Terms of Use and as permitted by law to collect debts, fight fraud or protect the rights or property of the Site, our customers, our users, or third parties, or when we otherwise believe in good faith that the law requires it.