They're often praised for their courage and combat experience...but many veterans are finding it hard to translate those skills into the civilian job market. The unemployment rate for the general population was 7.2% in September. Unemployment among veterans is 10.1%. Channel 4's Ashley Mitchem says some companies are stepping up to make hiring veterans and their family members a priority. 3 3 00-0521-261:29-1:35PKG: Starbucks is the latest big company to announce an aggressive push to hire veterans returning to the civilian work force.The coffee chain says it will hire 10,000 veterans and military spouses over the next five years. Veterans like Jim Durnal says it means a lot that companies are making it a priority to give veterans a job.19:04 You got people that are dedicated and that they want to come back and get into the communityStarbucks' announcement comes at a time when the unemployment rate for veterans has been declining in the last couple years hurting many Jacksonville families... Jim Durnal, Veteran 20:10 That shows the veterans that America does care that they get back into society and get a good job and I appreciate those companies for stepping up and wanting to hire veterans.We talked to Starbucks Corporate about the priority to hire vets and military spouses) Jim Olson, Starbucks Spokesperson 14:08 We're meeting this business' needs with the kind of skill set that veterans and their spouses can offer the organization including leadership, critical thinking creative skills, technical skills.Starbucks says they make a great match for military families because this is always an option to transfer stores if there is a change in base location.) 15:25 one of the most popular benefits of Starbucks is the mobility and flexibility with scheduling at the individual store but also to transfer to different stores across the countrySU: 23:44 Starbucks also plans to open a few stores around the country on or near military bases that will share their profits with the community.) Other companies planning to hire veterans, including UPS, JPMorgan and Wal-Mart.The federal government provides a $9,600 tax credit to companies that hire veterans, but that program is slated to expire at the end of the year.AM C4 TLS.