The new channel would reflect the growing trend toward more niche audiences, but he added that the English-speaking Latino market is much more diverse than the Spanish-language market, Suro said.

"There's a longstanding effort to try and create content for English speaking Latinos," Suro said. "This is a very broad population segment, and the question is, "what is the identity? Is it heavily Hispanic, all about news about Latinos? Or is it who delivers the news? It's an elusive brand."