Vice President and General Manager, WJXT-TV
Bob Ellis is the Vice President and General Manager of WJXT in Jacksonville, Florida. He has held this position since March 2009. Under his tenure WJXT has strengthened its dominance in the market as the most-watched television station and most viewed news website in Jacksonville.
In 2013, Ellis was named General Manager of the Year for markets 25-50 by Broadcasting and Cable Magazine, the industry’s leading trade publication.
Before joining WJXT, Ellis had been News Director of WDIV, the Post-Newsweek Station in Detroit, since 2007 and Assistant News Director since 2002. Previously he served in many other management roles at WDIV, including Executive Producer of Special Projects and Investigative Producer. He began his television career in sports broadcasting, his first job was Producer of the weekly in-season football and basketball coach’s shows at Michigan State University.
Ellis has been honored with 10 Emmy Awards, and numerous awards from the Michigan Association of Broadcasters and Michigan Associated Press. Under his leadership at WDIV the station received the 2003 Edward R. Murrow Award for Overall Excellence and 2003 Edward R. Murrow Award for Best Newscast in the Midwest region.
Ellis is very active in the Jacksonville community serving on the board of directors for Goodwill Industries of North Florida, the advisory board of the Career Academies for the St. John’s County School District, and Take it to Heart, a non-profit program in Jacksonville focused on educating minority women about heart disease. He is also a member of the Chairman’s Club for Gator Bowl Sports, the organization that each year hosts the college football Gator Bowl on January 1st in Jacksonville.
A Michigan native, Ellis is a graduate of Michigan State University and holds a BA in Telecommunications. He and his wife, Melanie, have a daughter and a son.