WJXT No. 1 in news in February 2012
Channel 4 wins households, demographics in Nielsen ratings
Channel 4 morning and evening newscasts most watched in Jacksonville in February rating period, according to Nielsen.
In the morning, Channel 4 News at 5 a.m. is No. 1 is in the time period across all key demographics, beating the competition by triple digits. Channel 4 News at 6 a.m. is No. 1, garnering a 4.7 rating and 30 share in the 25 to 54 demographic, compared to WTLV's 2.9 rating/19 share and WTEV's 0.5 rating/3 share. Among women 25-54, WJXT had a 5.1 rating and 32 share, compared to WTLV's 3.2 rating/20 share and WTEV's 0.7 rating/4 share.
The Morning Show (7-9am), anchored by Staci Spanos, Bruce Hamilton and Richard Nunn, is No. 1 in the time period, with a 3.3 rating and a 24 share among viewers 25-54. That beats all other newscasts, including the national broadcasts of NBC’s Today Show on WTLV (2.5 rating/19 share) and ABC’s Good Morning America on WJXX (0.7 rating/5 share). The Morning Show is also No. 1 with women, with a 4.2 rating and a 27 share, compared to WTLV with a 3.1 rating/20 share and WTEV's 0.8 rating/5 share.
In evening news, Channel 4 News was No. 1 in the block (5-7 p.m.) beating out the competition by over 70 percent among all viewers 25-54. Channel 4 News at 5 p.m. drew a 3.1 rating and a 15 share among viewers 25-54, compared to WTLV (1.3 rating/6 share) and WTEV (1.4 rating/7 share) and WJXX (0.4 rating/2 share).
At 5:30 p.m., Channel 4 News had a 3.4 rating and a 14 share, compared to WTLV (1.6 rating/7 share), WTEV (1.1 rating/5 share) and WJXX (0.6 rating/2 share).
Channel 4 News at 6 p.m. anchored by Mary Baer, Tom Wills, John Gaughan and Sam Kouvaris, earned a 4.8 rating and a 17 share among viewers 25-54, compared to WTLV (2.5 rating/9 share), WTEV (1.3 rating/5 share) and WJXX (0.7 rating/2 share).
Channel 4 News at 6:30 p.m., with a 3.9 rating and a 13 share, beat the national broadcasts of NBC’s Nightly News on WTLV (3.3 rating/11 share), CBS’s Evening News on WTEV (1.1 rating/4 share) and ABC’s World News on WJXX (1.0 rating/3 share).
In other day parts of the WJXT program lineup, The Ten O’Clock News is No. 1 in news and No. 2 among all programming in the 10-11 p.m. time period. Dr. Oz at 4 p.m. showed 63 percent growth among all viewers over the November ratings period with a 1.3 rating and an 8 share, and 46 percent growth among women 25-54.
Early evening programming on The Local Station also showed significant growth in February, with Entertainment Tonight No. 1 among women 25-54 (4.7 rating/14 share) and Inside Edition (4.2 rating/11 share).
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