Doggrell says that many larger hotel groups, such as Starwood Hotels and Resorts, are increasingly investing in apps for the mobile market, which allow users to find nearby hotels and check their room rates. Doing so allows them to "not only to capture more bookings, particularly in the growing last-minute market -- but also to remain in contact with their customers," she says.
High-tech hotels a hit with geeky guests
Technology increasingly becoming brand differentiator
Published On: Apr 25 2012 05:44:44 AM EDT Updated On: Apr 25 2012 02:01:03 PM EDT
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