Gingrich will try to reset strategy
New 'positive' message displays large pivot from Friday when Gingrich harshly criticized Romney
Eric Thayer / Reuters
Newt Gingrich is expected to emphasize a more positive message Saturday following his second straight loss.
Gingrich has been meeting with his staff in the last two days and is aiming to reset his campaign strategy and message going forward, sources tell CNN.
The campaign staff and Gingrich also have discussed a path to help them accumulate delegates, signaling they still intend to stay in the primary race until the Republican convention in Tampa.
The discussions among the campaign staff occurred in Las Vegas and spanned Friday and Saturday. Part of the discussions also centered on how Gingrich should change his message.
Gingrich could signal some of his strategy shift in a Las Vegas news conference Saturday evening following his loss in the Nevada caucuses.
In an interview with CNN, Gingrich's daughters discussed some of the efforts to reset the campaign.
"We have been spending some of our time thinking ahead, planning our time," Jackie Cushman said.
Kathy Lubbers added: "We are working towards being in Tampa. This is a fluid race," she said, adding "We are here to stay."
Asked what Gingrich will announce Lubbers would only say "You should stay tuned."
One participant described Gingrich as "fired up" during Friday's meeting.
"I can tell you there's a plan all the way to Tampa," this source said of the strategy sessions. "We're going to play strategically and will have resources ... We are going to win."
As for the new "positive" message, that's quite the pivot from Friday when Gingrich harshly criticized Mitt Romney.
The Daily Beast first reported some details of the campaign shift.
-
Copyright 2012 by CNN NewSource. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Comments