Stations Please Note: This package contains third party material. Unless otherwise noted, this material may only be used within this package and within ten days of its initial delivery or such shorter time as designated by CNN.

--SUPERS --
:01 - :02 (TOO QUICK TO FONT!)
"The Avengers"
Courtesy Paramount Pictures

:02 - :04 (TOO QUICK TO FONT!)
"The Amazing Spider-Man"
Courtesy Columbia Pictures

:05 - :07 (TOO QUICK TO FONT!)
"The Avengers"
Courtesy Paramount Pictures

07: - :09 (TOO QUICK TO FONT)
"The Dark Knight Rises"
Courtesy Warner Bros. Pictures

:10 - :12 (TOO QUICK TO FONT)
"The Amazing Spider-Man"
Courtesy Columbia Pictures

:19 - :26
"The Help"
From Dreamworks

:25 - :34
Brunson Green
Producer, "The Help"

:35 - :39
"The Dark Knight Rises"
Courtesy Warner Bros. Pictures

:40 - :42 (TOO QUICK TO FONT)
"The Amazing Spider-Man"
Courtesy Columbia Pictures

:44 - :49
Matthew Tolmach
Producer, "The Amazing Spider-Man"

:50 - :59
"The Amazing Spider-Man"
Courtesy Columbia Pictures

1:06 - 1:07 (TOO QUICK TO FONT)
"The Help"
From Dreamworks

1:08 - 1:11
"The Avengers"
Courtesy Paramount Pictures

1:16 - 1:21
"The Help"
From Dreamworks

1:25 - 1:30
"The Help"
From Dreamworks

1:38 - 1:39 (TOO QUICK TO FONT)
"The Help"
From Dreamworks

1:40 - 1:41 (TOO QUICK TO FONT)
"The Dark Knight Rises"
Courtesy Warner Bros. Pictures

1:42 - 1:43 (TOO QUICK TO FONT)
"The Help"
From Dreamworks

1:43 - 1:46
Sherry Lansing
Former CEO, Paramount Pictures

1:47 - 1:54
"The Dark Knight Rises"
Courtesy Warner Bros. Pictures

2:11 - 2:22
Nischelle Turner
Los Angeles

2:44 - 2:46 (TOO QUICK TO FONT)
"The Dark Knight Rises"
Courtesy Warner Bros. Pictures

2:47 - 2:49 (TOO QUICK TO FONT)
"The Help"
From Dreamworks

2:50 - 2:51 (TOO QUICK TO FONT)
"The Avengers"
Courtesy Paramount Pictures

--LEAD IN --
From "The Avengers" to "The Amazing Spider-Man," summer movies are bringing in the crowds and the cash!
But these days, being considered a blockbuster doesn't necessarily mean the movie has been a financial success.
C-N-N Entertainment Correspondent Nischelle Turner has more.

--REPORTER PKG-AS FOLLOWS --
MASSIVE EXPLOSIONS...JAW-DROPPING SPECIAL EFFECTS...AND MEGA MOVIE STARS.
THIS A HOLLYWOOD BLOCKBUSTER, RIGHT?
NOT NECESSARILY.
"The definition of a blockbuster is still anything over a hundred million dollars."
BLOCKBUSTERS, LIKE PRODUCER BRUNSON GREEN'S 200-MILLION DOLLAR BOX OFFICE HIT, "THE HELP," ARE ALL ABOUT THE BOTTOM LINE.
"Just because it's a blockbuster doesn't mean its necessarily a financial success that makes a profit. These days there are tent pole movies that range in a budget of 200-250 million dollars."
MEGA-BUDGET MOVIES LIKE THE UPCOMING BATMAN SEQUEL, "THE DARK KNIGHT RISES" AND MARC WEBB'S "THE AMAZING SPIDER-MAN."
"There's a ton a pressure because of how beloved the character is and all of us who work on the movie."
THESE MOVIES HAVE TO GO WAY PAST BLOCKBUSTER STATUS TO BE A HIT -- AND MAKING SURE THAT HAPPENS HAS BECOME A SCIENCE IN HOLLYWOOD: BLOCKBUSTER ANATOMY 1-0-1.
"A reasonable budget I would say is probably the brains."
GREEN SAYS WHETHER YOU'RE MAKING A 25-MILLION DOLLAR PERIOD DRAMA LIKE "THE HELP," OR A MASSIVE COMICBOOK FEATURE, THE BUDGET BREAKDOWN IS SIMILAR.
"Percentage wise, about 15-20 percent of the budget goes to cast and directors and 75-80 percent goes to post and locations and the thousands of people who are going to be employed to make a movie."
OF COURSE, A SMART BUDGET ALONE DOESN'T FILL SEATS.
"In order to create a blockbuster you gotta have that heart. The heart is the script and the story."
"Something that really moves you."
FORMER PARAMOUNT STUDIO CHIEF, SHERRY LANSING AGREES.
WHETHER YOUR HERO IS WEARING AN APRON OR A CAPE, MOVIES THAT WIN, HAVE HEART.
"Something that makes you laugh or cry and really gets you."
BESIDES BRAINS AND HEART, GREEN SAYS BLOCKBUSTERS MUST ALSO HAVE A SPINE.
"Put as many things as possible to support the film to get an audience to see it is like the spine of a blockbuster."
SUPPORT LIKE A FAMOUS CAST, BELOVED CHARACTERS AND STRATEGIC MARKETING.
"TO MAKE A MOVIE A BLOCKBUSTER, YOU GOTTA MARKET IT. ALL OF THIS COMES WITH A COST AND YOU MAY BE SURPRISED TO LEARN THAT THE AMAZING SPIDERMAN'S ESTIMATED 220 MILLION-DOLLAR PRICE TAG DOESN'T INCLUDE A PENNY FOR THE PUBLICITY!"
"That's a completely separate expense above and beyond."
AND MAKING SURE THAT PROMOTIONAL MONEY IS WELL-SPENT MEANS GETTING AN EARLY TEMPERATURE READ FROM FANS.
"Tracking starts about three weeks before a film comes out so you have a pretty good amount of time to see what's lacking in your message."
"Batman is going to be a homerun."
AND WHEN HOLLYWOOD HITS A HOMERUN, A BLOCKBUSTER IS BORN AND MOVIE-GOERS ARE ENTERTAINED!
NISCHELLE TURNER, CNN HOLLYWOOD.
-----END-----CNN.SCRIPT-----

--KEYWORD TAGS--
MOVIE FILM TICKETS MONEY THEATER