A bright red casket with butterflies on it was center stage in a packed Los Angeles auditorium Wednesday as thousands of mourners bid farewell to Mexican-American singer Jenni Rivera.
Brassy music rang out in the Gibson Amphitheatre, which holds 6,100 people. Photos showing Rivera with her family flashed in the background. Fans chanted her name, waving white roses in the air.
"Jenni made it OK for women to be who they are," longtime manager Pete Salgado said, choking back tears and drawing cheers from the crowd. "Jenni also made it OK to be from nothing with the hopes of being something."
Rivera, whose soulful ballads sold out concert halls and made her a household name to many, died in a plane crash in a remote, mountainous area in northern Mexico on December 9. The crash killed everyone aboard the small plane, including Rivera's publicist, lawyer and makeup artists.
Family members called Wednesday's ceremony a "graduation to heaven," saying the singer's powerful spirit would live on and urging fans to keep her memory alive.
"I am sure that my sister is singing now," said Juan Manuel Rivera, one of her brothers.
Another family member, Gustavo Lawrence Rivera, asked crowds to applaud for "Jenni, the eternal diva."
Nicknamed "La Diva de la Banda" or The Diva of Banda Music, Rivera was a musical powerhouse with her Spanish-language performances of regional Mexican corridos, or ballads. Rivera sold 15 million records, according to Billboard, and recently won two Billboard Music Awards, including favorite Mexican music female artist.
She was reportedly on the verge of a crossover with an English-language sitcom inspired by the success of "I Love Jenni," a Spanish-language reality TV show on Telemundo's mun2 network.
The singer was also known for her tumultuous personal life -- something her friends and family acknowledged in Wednesday's ceremony.
Both Salgado and one of Rivera's daughters described her as "perfectly imperfect."
Pepe Garza, the singer's godfather, said her honesty and openness made friends and fans adore her.
"Above all we love her for her imperfections," he said. "It was her blunders that made us know that she was one of us."
Born in Long Beach, California, to Mexican immigrant parents, Rivera released her debut album in 1999, according to her website.
She followed that up with two more albums, including the 2003 album "Farewell to Selena" -- a tribute to slain Tejano star Selena Quintanilla -- that increased her popularity.
She was nominated for Latin Grammy Awards in 2002, 2008 and 2011. In October, People en Español named her to its list of the 25 most powerful women.
Rivera became a single mom at the age of 15 and was the mother of five children, all of whom spoke at Wednesday's memorial.
In 2009, Rivera made headlines when she was detained at the Mexico City airport with tens of thousands of dollars in cash. A year later, she made headlines again with the marriage to former baseball pitcher Esteban Loaiza, who played for the New York Yankees and the Los Angeles Dodgers. They later divorced. It was her third marriage.
Her over-the-top lifestyle was chronicled in "I Love Jenni" on Telemundo. The show began airing on mun2 last year, and featured her life on the road, balancing the duties of motherhood and stardom as she toured Mexico and the United States.