When the topic of HIV/AIDS enters a conversation, Earl Thompson hears that it's "just what gays get."

"It's not a gay disease," said Thompson. "It's a human disease."

When a person gets a disease like cancer, support pours in, said Thompson, a slender 27-year-old with a boyish face. Family and friends fund raise and make sure their loved one gets proper care. But that's not the case with HIV.

"It's like hush-hush," said Thompson, a Jacksonville native, who learned before his birthday in April that he has HIV. "You feel unlovable. You feel tainted. They're going to point a finger at me and be judging me.

"Just from the community, I know they don't talk about it," Thompson said.

It's a problem all across the Bible Belt. The Southeast is disproportionately struck with higher HIV/AIDS rates than much of the rest of the country.  

Jacksonville has the third-highest number of AIDS diagnoses among U.S. cities, according to CDC statistics.  The only cities with a higher exposure/infection rate are Miami and Baton Rouge, Louisiana.  New York City ranks fourth.

Dealing with the epidemic in the South "is extremely challenging, because the stigma and discrimination is worse," said Dr. Kevin Fenton, director of the National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention at the Centers for Disease Control and Prevention. "There is less discourse around prevention, sexual health, comprehensive sex education in schools or having strong, community-based advocacy activities."

Donna Fuchs had trouble finding an office that would rent out to the HIV/AIDS group

"Here in Jacksonville, we're kind of the buckle in the Bible belt," said Donna Fuchs, executive director of Northeast Florida AIDS Network. "HIV carries a huge stigma in our city."

Fuchs said the organization had trouble finding office space in 2000. One property owner refused to rent to the group, saying he didn't want people with AIDS in his buildings.

Today, the office sits on a quiet, tree-lined street with a simple sign that reads: NFAN. A red ribbon, the ubiquitous sign for HIV/AIDS, usually adorns the logo for the organization. But not here.

"Clients didn't want a red ribbon on the door," said Fuchs. "We had to take it down."

Four blocks away, there is another HIV organization -- one named for NBA star Magic Johnson, who revealed in 1991 that he is HIV-positive.

When that clinic opened a decade ago, the ribbon-cutting ceremony was held inside the lobby. Organizers moved the event indoors because people feared being seen and associated with the disease.

Today, that one-story clinic tucked behind a towering magnolia tree no longer bears Johnson's name.

"The only way we can get people to come through the front door is to create a fictitious name." said Todd Reese, associate director of Health Care Center operations at the AIDS Healthcare Foundation. "No one walks into any building or floor that has any association with HIV."

Although visible HIV signs may be scrubbed from public view, the epidemic has worsened.

HIV cases in Duval County, which mostly consists of Jacksonville, increased by 33% in the first half of 2011. This year, the county Health Department reports an increase in new cases.

"It's really not acceptable," said Dr. Bob Harmon, former Duval County Health Department director. "This disease is ruining lives, and it's still killing people, especially low-income people who don't get tested enough and who don't get treated early."

Several HIV/AIDS advocates in Jacksonville criticized sex education in schools that emphasized abstinence. The mentality is that HIV/AIDS is not an issue here, several advocates said.

"Denial is the biggest problem," said Reese.

And those who reveal their HIV status struggle to find acceptance.