(NewsUSA) - In the current economy, the over 75 million chronic and acute pain sufferers in the U.S. need to take a good look in their medicine cabinets.

Americans have been conditioned to buy specific products for different kinds of pain -- something for arthritis, a different product for lower back pain and yet another for carpal tunnel. Many of their purchases prove ineffective or only treat symptoms -- not the actual problem. Sometimes they provide no pain relief whatsoever.

In order to relieve chronic pain, many people will mix medications, such as different oral pain relievers, or pain pills combined with topical analgesics and greasy ointments, to treat muscle cramps, sports injuries or repetitive-motion injuries. Not only can this be dangerous, but people also do not obtain the pain relief they are looking for.

According to Igor N. Burdenko, Ph.D. of the Burdenko Water & Sports Therapy Institute, "Having treated numerous athletes, my goal is to help them back to their pre-injury, peak physical fitness with an integrated approach that will not leave them relying on painkilling drugs. Topricin is a natural part of my pain relief treatment."