JACKSONVILLE, Fla. -

Police in Jacksonville are investigating after a 28-year-old man was shot and killed Monday afternoon on the Eastside.

Investigators were called to the 1500 block of Florida Avenue just after 3 p.m. after residents reported multiple gunshots.

Police said that when they arrived, they found Cornell Felton dead, lying in the road.

Witnesses told police a man dressed in dark clothing fled from the scene on foot.

Police said the victim was targeted. They want people to be alert but don't believe anyone is in danger.

Anyone with any information about the killing is asked to call Crime Stoppers at 866-845-TIPS.