JACKSONVILLE, Fla. -- Bob Hayes, an Olympic gold-medal sprinter who went on to an outstanding career as a receiver with the Dallas Cowboys, died at 59.

Remembering Bob Hayes Funeral Arrangements: A public viewing is scheduled on Tuesday from 4 to 8 p.m. at Bethel Institutional Baptist Church. The funeral will be held Wednesday at 10:30 a.m.

The fastest runner of his generation, Hayes died Wednesday night.

The man nicknamed "Bullet Bob" had battled heart, liver and kidney ailments as well as prostate cancer for years. His sister said he died of kidney failure at at Shands Jacksonville Medical Center.

The Jacksonville native had a sparkling athletic career -- he earned the title "World's Fastest Human," and later redefined the way the NFL plays pass defense -- but many of his accomplishments were later tainted by drug and alcohol addiction that landed him in jail and played a big part in his never being enshrined into the NFL Hall of Fame.

At the Tokyo Olympics in 1964, Hayes won the gold medal in the 100 meters, tying the then-world record of 10.05 seconds, and anchored the United States 400-meter relay team to victory in a world-record 39.06.

Hayes' relay split was a sensational 8.6. Nearly 20 years later, The Los Angeles Times called it "the most astonishing sprint of all time."

The following year, the Cowboys drafted him in the seventh round, taking a chance on the former Florida A&M star with blazing speed but unrefined football skills.

In his rookie season, he had 1,000 yards and 12 touchdowns while leading the NFL with an average of 21.8 yards per catch.

That showed his big-play ability, and Hayes' world-class speed forced defenses -- unable to cover him with the traditional man-to-man schemes of the day -- to come up with many of the zone defenses that are common in today's game.

When Dallas won the Super Bowl after the 1971 season, Hayes became the only athlete to win an Olympic gold medal and a Super Bowl ring. More than 30 years later, he's still the only person with both.

His success came long before the era when athletes like Deion Sanders, Bo Jackson and Michael Jordan got much credit for simply trying to succeed at two sports. Hayes won championships in both track and football.

He finished an 11-year NFL career with 71 touchdown catches, a 20-yard average per catch, and three trips to the Pro Bowl. His statistics were comparable or better than many of the great receivers of his day, and his career appeared worthy of Hall of Fame consideration.

But he hasn't made it, in part because of a drug and alcohol problem in an era when the public wasn't nearly as accustomed to seeing its sports stars struggle with their personal lives.

Hayes served 10 months in federal prison after an April 1979 guilty plea to delivering narcotics to an undercover police officer. That "destroyed my life" Hayes wrote in his autobiography, "Run, Bullet, Run: The Rise, Fall, and Recovery of Bob Hayes."

The prison term ended at about the same time he became eligible for the Hall, apparently dooming his chances for enshrinement.

"I feel like an outcast -- like I've been left out and forgotten throughout the nation," Hayes said in 1999. "There's a lot of pain in my heart because what I accomplished was second to none. I'm not losing any sleep, but I do pay attention every year at this time." He wasn't alone in his disappointment.

Former Cowboys president and general manager Tex Schramm is among those who has never reconciled Hayes' absence from the Hall. "The situation with Bob Hayes and the Hall of Fame is one of the most tragic stories I've ever been associated with during my time in professional football, and that's a helluva long time," Schramm said.

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Highs, Lows In The Life Of "Bullet Bob" Family, Friends In Jacksonville Remember Hayes

Adding insult to that shun was that Hayes wasn't even a member of the Cowboys Ring of Fame until owner Jerry Jones finally rectified things in September 2001, making him the 11th member.

"I'm thrilled, I'm grateful, I'm blessed," Hayes told the crowd at his induction. "I played for the world's greatest professional sports team in history. Once a Dallas Cowboy, always a Dallas Cowboy."

Hayes retired in 1976 and lived in Dallas, before moving back to Jacksonville in the mid-1990s where he lived with his parents in relative obscurity. He continued to battle drug and alcohol problems and has been to rehabilitation programs three times since his retirement.

To honor his track and field background and the next generation of athletes from his home state, Hayes began hosting a track meet for high school students in Jacksonville 38 years ago.

He made a brief appearance at the event last year, despite ongoing treatments for prostate cancer.

"I told them it's my baby. I told (the doctors) if they won't release me, I'll come anyway," Hayes said.

Many of the 5,000 young athletes that attended knew of his past glory and respect it.

"This meet is important because Bob Hayes is the greatest athlete in history of all time," competitor Tiffany Ross said. "I feel honored to win because it's tradition."

"I won gold medals representing this country, but I've gotten more recognition around the world than I have in my own back yard," he said.