The team's fortunes, however, have turned since the 2011 hiring of Jim Harbaugh, a former NFL quarterback himself who'd been coaching at nearby Stanford. The next season, they made it to the NFC Championship, only to fall to the eventual Super Bowl winners, the New York Giants.

On Sunday, trailing by three scores midway through the second quarter, San Francisco rallied for two quick touchdowns -- one on a LaMichael James 11-yard run, the other on a four-yard reception by tight end Vernon Davis.

Still, Atlanta maintained its slim advantage -- in part thanks to a missed field goal and a fumble by the 49ers Michael Crabtree just inches from the end zone -- into the fourth quarter. But then, running back Frank Gore scored from nine yards out to put San Francisco ahead 28-24.

At this point, there were still just over eight minutes left in the game.

Atlanta -- paced by quarterback Matt Ryan, known as "Matty Ice" for his strong play in the waning minutes of games -- made a run. With just over a minute to go, the Falcons got within striking distance of the goal line. But San Francisco defenders broke up two straight passes, effectively sealing the win.

After the game, San Francisco linebacker Patrick Willis said the 49ers prevailed because they refused to give up and stuck together as a team, just as they have all season long.

"One thing about our team all year long is that we continue to fight," Willis told Fox, which broadcast the game. "We have an unbelievable team."