The Jaguars' faithful fans filed into EverBank Field Friday night to see the home team's one and only pre-season scrimmage.
At the stadium there were fans feeling both optimism and skepticism.
"I'm Shad Khan and I'm all in," is one quote most Jags fans have heard a time or two.
A new owner, a new coach and a new era and "all in" is the new ad campaign ushering it all in.
But there is still bad blood, such as the undecided fate of Maurice Jones-Drew, that makes some wonder whether the gamble to go "all in" will work.
"I love the guy," season ticket holder Jim Taylor said. "He's one of my favorite players but come on man, let's be a team guy instead of a self righteous guy here."
Taylor said he wont let that, or anything else, keep him down. He's been a season ticket holder since the first ones went on sale, as was Samuel Clermont. Both agree-- this year there are too many new things to look forward to.
"We have a brand new owner now," Clermont said. "A brand new coach. Just livin' up the whole city now."
Still, there are those who can't help but doubt. Popular sports site The Bleacher Report questions Khan's aspirations.
"Are they attainable?" they asked, "and if not, are they going to leave Jacksonville deflated after another losing season?"
"I want to leave here excited every game instead of like, ugh, that long walk down the trail of tears to the car," Jags fan Mickie Odom said. "I hate that, I hate that walk. I want to win."
Ticket sales seem to mirror that hopefulness. Single game tickets went on sale Wednesday and the Jags say they aren't where they want to be, but are close.
Khan refused to reduce the requirements for a blackout, .taking a gamble, because fans say, "I'm in. I'm all in."