More local news-- Duval County educators are promising even MORE academic success, after having a big year in 2013. This NEW year marks the 150th anniversary of the Duval County school district. And to celebrate, Superintendent Nikolai Vitti unveiled some major changes he has in store. Channel 4's Tarik Minor shows us what's ahead. 3 00-0506-11321:311:421:51 2:00LOOKLIVE OPEN - 43:07 "You might be asking yourself what is new about the Duval County school district this year, and the answer is everything from a new marketing campaign to a new logo, a new mascot, and an event scheduled here at the prime Osborne tomorrow, highlighting every school in the district."NAT - It's not your typical press conference NAT - "Sa Hull Marching Band playing"Opened by the marching band from the SA Hull elementary....and headlined by Superintendant Nickolai Vitti, whose announcing sweeping changes in the way the district does business. 36:59"We have to be able to tell our story and marketing allows you to do that in strategic way, through the website through public announcements through strategic visits to schools, so nothing happens in isolation, nothing happens without a plan."Vitti announced a new marketing strategy for Duval County Schools, including a branding campaign and a redesigned website. He announced the addition of a new mascot named DJ short for Duval Jacksonville, along with bigger goals, and a new logo. 38:07"in the logo a bridge is connected to Jacksonville, but the bridge symbolizes the opportunity to connect to diverse people, and the bridge connects what happens to our school to what happens in our life." And unlike last year ' s School Choice Expo at the Prime Osbourn convention center which highlighted ONLY Duval Counties Magnet schools for potential students - THIS years expo will give students and opportunity to talk to teachers and students from every school in the district.. 29:12"my school has prepared me for my life, because ever since I've been going to my school science has been my thing." And what better way than to hear from the students themselves.30:02"it has reading programs that will help me read better and it has art classes that wiill help you get better at drawing." 31:09"they just provided me with so many opportunities to expand and decide for myself what I want to be."NAT It's all from a district that finished BIG in 2013, and is striving for even more, in it's 150th year.LOOKLIVE CLOSE 44:07"The School choice expo will be held here a t the prime Osborne from 11-3 pm."