Etch-A-Sketch Stocks Jump Amid Political Flap

Published On: Mar 23 2012 08:13:48 AM EDT

A toy company is enjoying the perks of having its name thrown around in the GOP presidential race.

Ohio Art, the company that makes the Etch-A-Sketch, saw it's share prices double to $9.65 a share after Mitt Romney's aide made a controversial comment.

He said Romney's campaign could hit the reset button, or erase everything like an Etch-A-Sketch to please the electorate come November.

More than 800 shares of the company have been traded in the past three days alone.

A spokesperson for Ohio Art says they want to take advantage of the publicity.

They're working on a new promotional campaign designed around the political gaffe.