The music was pounding, the lights pulsing.
The concertgoers, who packed the club, were rocking with wild abandon to the sound of the band on stage.
But the party quickly turned to horror as flames sparked by pyrotechnics swept up the walls and across the ceiling.
This wasn't the Kiss nightclub in southern Brazil where more than 230 souls lost their lives Sunday.
It was The Station nightclub in West Warwick, R.I., where 100 were killed during a show by 80's heavy metal band, Great White.
For survivors of that February night fire in 2003, the Sunday blaze in Santa Maria brought back memories of their own brush with death.
"I can't help but watch because I'm one of them," Gina Russo told CNN affiliate WPRI-TV. "It's just devastating that someone else has to experience it."
Russo suffered serious burns in the fire, but the flames claimed the life of her fiance, Fred Crisostomi.
A sad sense of deja vu
In the years since the blaze, Station fire survivors have felt the same sadness numerous times.
In December 2004, when 194 people were killed in a nightclub fire in Argentina's capital, Buenos Aires.
In December 2008, when fireworks triggered a fire and panic at a nightclub in Perm, Russia, killing 156 people.
In January 2009, when a New Years Eve blaze at a Bangkok blaze claimed 64 lives.
Now, the reality of another such tragedy tears at the heart of Dave Kane, whose 18-year-old son Nicky was the youngest victim of the Station fire.
"It hasn't stopped. Nobody has learned anything," he told CNN affiliate WJAR-TV. "What else do you need to get through to somebody? I don't know what that is."
On Sunday, The Station Fire Memorial Foundation offered its condolences and sympathies to those affected by the fire in Brazil.
"The loss of life and injuries sustained are almost too heartbreaking to comprehend," a statement from the organization said. "One cannot help but notice the similarities between this tragedy and the Station nightclub fire that occurred nearly ten years ago."
Fire brings changes
The Station fire brought changes to Rhode Island law, requiring sprinklers at buildings that can house more than 150 people and limiting pyrotechnics.
The nightclub had had no sprinklers and the foam used to deaden sound in the venue was highly flammable.