Summer officially ends September 22, but for many businesses things wrap up after this holiday weekend.

Restaurants and shops are gearing up for the Labor Day crowds, and the potential profit that comes from a busy three-day weekend.

The beaches are crowded, parking is tight, and cash is flowing. But the waves matter most to Tony Hall.

"Surf shops are totally weather oriented. We're not like the restaurants and the bars. Now, those are the guys who will reap the rewards this weekend dramatically," said Tony Hall.

Hall owns the Jax Beach Surf Shop. Although he benefits from this holiday weekend, he's keeping an eye on the Atlantic to see when storms will create bigger surf.

"Actually the hurricane swell will probably generate more dollars than the Labor Day weekend," Hall said. "I guess it's important to maybe the bigger retailers. To me it's just another really good weekend. As long as the weather is good, we do really well down here on Jacksonville Beach."

Shop owners and restaurant managers say they have seen a lot of weddings and bachelorette parties around town this weekend. But most importantly they say, they've seen a lot of out-of-towners, with out-of-town money.

"A lot of out-of-towners and a lot of people from in-town too. Everybody wants to come to the beach for the last weekend. I was actually at the beach yesterday too. It's just packed," said Katelyn Schneider, a bartender at Off the Hook. "I feel like everyone is out for their last hurrah, especially today on Sunday. I feel like it's going to be a really big day."