JACKSONVILLE, Fla. -

The city of Jacksonville, the University of North Florida and several companies and nonprofit organizations are spending this week helping educating people of all ages and income levels about their money.

Jacksonville MoneyWi$e Week will offer several educational events, all free of charge, open to the public and with no sales pitches. Topics will include mortgage application, retirement preparation, financial education for youth, protecting against identity theft and more.

The first annual Jacksonville MoneyWi$e Week is sponsored by UNF's Employ Florida Banner Center for Financial and Professional Services and includes partnerships with Bank of America/Merrill Lynch, Jacksonville University and Family Foundations.

The ribbon cutting of the Family Foundations new education center took place Monday to coordinate with MoneyWi$e Week. With the support of Freddie Mac, the center, along with its Take Root Jacksonville website, is a one-stop resource to promote home ownership and prevent foreclosures.

MORE ONLINE:  MoneyWi$eWeek|Take Root Jacksonville

The city's week-long educational literacy event is modeled after a concept first held in Chicago in 2002.

Channel 4 will devote the 8 a.m. hour of The Morning Show to The Real Deal on Real Estate, including how to learn what your home is worth, how to stage your house of a quick sale and other issues of home ownership.

Then, financial experts with Family Foundations will be at Channel 4's studios from 5 to 7 p.m. taking phone calls and online questions about home ownership and other financial matters.