3 3 The Mayor of Jacksonville Beach is already looking ahead to the 4th of July holiday. He plans on asking businesses there NOT to participate in an event that centers around alcohol. But Channel 4's Tim Pulliam tells us - it may be a tough sell. 3 19-24 1'05"-1'10" 1'24"-1'29" He's asking businesses to not participate in a pub crawl this year ..The event involves drinking at several area bars.. The mayor says that would only lead to trouble.Excessive drinking, fights and DUI's all led to Jacksonville Beach town leaders cancel ling 4th of July fireworks last year. Charlie Latham/Mayor 061416-18 We had a 4th of july that had evolved to the point where we had lost control.This year - Mayor Charlie Latham is hoping to change that .He believes this upcoming pub crawl advertised on facebook for the 4th of july holiday -- will only magnify the situation he wants to prevent.Pub crawls are where people can get discounted drinks while hopping from one bar to the other.Next week, Mayor Latham plans to send this letter to bars asking them not to participate.061745-55 We're asking the businesses to partner with us let's do this safe, careful and for families. If we do that tim and we are successful , we can continue this year by year.But pub crawls are big money makers. One bar manager says one event can bring in thousands of dollars.Jeana Scrrato manages Blue Water Island Grill. She says pub crawls are not the problem and staff is trained not to over serve.Jeana scrrato / Manager Blue water island grill 062335-43 I think we need to be more concerned about what happens outside the bars inside of what happens inside the bar. We need to have more police presence for such big events like this.We found mixed opinions from people on the street.063830-37 If people want to drink they are going to drink ..I don't think stopping the pub crawl is going to stop them from drinking.Chelesia Jones/ Jacksonville Resident We still want people to come to Jacksonville and and enjoy jacksonville and we don't want the message to get out that you cannot bring your children here to vacation here.TAG Before the mayor passes out this letter to area business, he wants to get city councils approval. He plans to show it to them on Monday during council meeting.Tp ch4 tls 0-5 AND 1'40"-1'45"