3 Shopping for a TV ... Just got a little harder. It's no longer just L-C-D and plasma you have to consider when shopping for a television. Consumer Reports has advice if you, like lots of people, are having trouble sorting it all out. 3 0 - 10 41 - 46 120 - 128 When you're shopping for a television, the choices can seem overwhelming.Consumer Reports' TV experts say it's only going to get more confusing. They've tested the latest TV technologies - O-LED and Ultra-HD - and say these first sets, while very pricey, have a lot to offer.Ultra-HD is a higher-resolution L-C-D set. That means you can get huge screens, like this 84-inch one Consumer Reports' testers checked out. You also get a beautiful picture with lots of detail. But Ultra-HD sets start at four thousand dollars for a decent one - and there's another drawback. "The problem with Ultra HD is that it needs a whole ecosystem of high definition content that's ultra high definition, sometimes called 4K. And that really doesn't exist right now, so you have a TV with a high resolution and not a lot of content to feed it." O-LED is another impressive new technology. The black levels on this O-LED set are the best testers have ever seen. The brightness levels are also great.But prices are still high. O-LED sets start at about nine thousand dollars. "We feel that over the course of four or five years it will become a more mainstream product." Meanwhile, Consumer Reports says plasma TVs continue to improve. For example, Consumer Reports recommends this 55-inch Panasonic plasma. You'll get excellent picture quality for about 14-hundred dollars. If your TV is in a room that gets a lot of light, an L-C-D television might be the best choice. Consumer Reports recommends the 55-inch LG 55-G-A-7900. You'll get an excellent picture, very good sound, and a wide viewing angle for 15-hundred dollars.