we're calling Our project 4 event today ....firearms in florida... We will have news stories about guns all day here on The local station. We begin with a trend that involves gun makers catering to a growing customer base: women who want to pack heat. Channel 4's Kumasi Aaron talked to one local store owner who has seen a boost in business with female clients... and another who says it's about more than colorful designs. 3 0 - 6 118 - 123 225 - 229 LAURA HILTON 022404-10 It's part of the family. Everybody does it so it's not really a only guys do it only girls do it everybody does it. Laura Hilton comes from a family where she says everybody hunts and shoots. And when shes looking to buy a gun, it's about size, accuracy, range, not color. LAURA HILTON 022440-45 Kumasi: So what do you think of when you see a pink or purple gun? Laura: Little girls.Wanting to be cool.Not all ladies share Hiltons sentiment, evident by the number of pink and purple weapons here at Greenacres Sporting Goods. Manager Z Farhat says 10 years ago you couldn't find a pink gun, or one specifically marketed to women. Now every manufacturer has one.TAKE SOT: ) 023052 Kumasi: , they appeal to women but not all women. Some women don't like the pink they just want it to look like a gun they just want it to look either stainless steel or black. 3106 So the pink isn't for everybody but I do find that a lot of women feel more comfortable buying a gun that is like a pink because it just appeals to them and they feel like safer with it I guess it doesn't look as intimidating. 023120: ENDRevolvers, semi-automatics, even shot guns and automatic rifles in colors Farhat and gun manufacturers hope ladies like. And it's not just guns, check out these bling bullets, it's live ammo, with a twist. Farhat says they always look for new items to appeal to women, because it's what they've asking for. TAKE SOT: ) 023340-56 Z: Anything for the range or anything a woman would like to use that would like it in pink, they come in and they see it in black and then they always ask, do you have it in pink? Or do you have this in something with a little bit of style to it. 53 And we kind of go that way because it seems to sell well. 56Protective ear and eyewear, gun cases, you name it. Any accessory that comes in black most likely now comes in pink. KUMASI AARON/WESTSIDE 025802-13 The most popular accessory for women here at Green Acres actually isn't pink. It's a purse that women can use to safely and discreetly conceal their weapons.And the demand is growing.TAKE SOT:) 024526 Kumasi: What's been the demand for this? Have you had to bring more styles in? 024532 Z: Alot more.We used to carry like three styles and now we carry like 10. And we used to not keep that many purses we used to keep like a few purses by the register and we occasionally sell one but it was never something we sell now we sell so many we have to dedicate a whole wall to it. 47 And this wall Farhat believes, is just the beginning. He expects the market for women who buy guns to get even bigger. TAKE SOT: 024900-19 Whereas now it's a lot but it's proably 10 percent of the market as far as guns that are in pink because theres just so many guns out there. I think that you'll see that number go up to probably 25 to 30 percent over the next five year if the trend keeps going 13 because right now women are taking up more than half the market. 19 KUMASI AARON/WESTSIDE 025846-56 And here at Greenacres they say as long as the demand for products geared towards women continues to grow they'll continue to provide new products like these to meet that demand. On the Westside, Kumasi Aaron, Channel 4, The Local Station.