It's a common sight that people see too often on the roads: distracted driving. Now, a new campaign out of Jacksonville, CareMore Argyle, is hoping to change distracted driving and increase safety on the River City's busiest roads.  

The campaign lists four of the biggest distractions that drivers need to avoid when their eyes are supposed to be on the road. The company's PSA warns drivers not to tailgate, cut people off, refuse to yield, or talk or text while driving. A recent study shows that nearly 500 crashes occur every year in the Argyle area of Jacksonville, and the CareMore campaign is aimed at ending distracted driving to avoid anymore accidents in that area.

"I think the message is a little bit strong in terms of the video. It certainly tugs at the heart strings but overall it really emphasizes that if you're not careful, something really dramatic could happy," said Executive Director of North Florida Transportation Planning Organization Jeff Sheffield.

In five years, and in a seven mile radius, the group discovered nearly 900 injury crashes, and at least 10 deadly ones. Many drivers agree that the Argyle area can be dangerous.

"That's why you avoid it, the traffic and the way people drive. I do avoid it", said Jacksonville driver Wes Taylor.

The group believes if they save one life they have done their job.

The PSA is running on Channel 4 and is also being shown before every movie at the AMC in Orange Park. For more information about Care More Argyle, go to www.CareMoreArgyle.com.