Researchers say shoppers spent more money in the month of July because they are feeling more confident.
Nationally, the consumer confidence index increased for the first time in five months, much better than economists had predicted.
Not only are shoppers confident nationally, but Floridians are following the trend as well
Floridian shopper Lisa McCaan was eager to spend, shopping for t-shirts in St. Augustine. She's not quite as worried about splurging this year.
"I do feel more confident about shopping." McCaan said. "For one, we just don't feel stressed out about making money right now. We're good. We have jobs."
McCaan isn't alone. Industry research indicates statewide consumer confidence rose slightly from June to July and dramatically increased from last year.
The boost is being attributed to an improving housing market and a better view of job prospects.
Some shoppers though, pointed out that they're still on a budget.
"I still try to find that good sale," shopper Sudra Stumbaugh said.
Pollsters said it's not just the little things. Floridians seem to feel more confident about big ticket items too.
"There are people here that are spending a lot of money in stores like this, especially because our variety of things that we have," store manager Eli Thrift said.
At Atlantis Resort Wear, management has noticed an up-tick in sales. Some people even said that they were never concerned about their personal finances.
"I never really lost confidence really," shopper Tyrone Foster said. "I just try to stay within my budget and spend wisely."
Perceptions about the country's economy seem to be bleaker, but overall, researcher said consumer spending can help the market pick back up.