Neither Wright -- whose studio is now closed, according to its website -- nor her attorney, Sarah Churchill, returned calls from CNN. The York County district attorney's office declined to comment Tuesday.

Police are also issuing summonses for the men on Wright's list, accusing them of engaging in prostitution, a misdemeanor charge.

Two men on the list argued the names shouldn't be made public because doing so would cause "irreparable harm" to their reputations, their families and their businesses, according to court documents. They deserved to be shielded under state victims' rights laws and the state constitution, their attorney argued.

On Monday, Superior Court Justice Thomas D. Warren disagreed, ruling that the names of people accused of crimes have to be available to the public.

"The principle that court proceedings are public is essential to public confidence. If persons charged with crimes could withhold their identities, the public would not be able to monitor proceedings to observe whether justice has been done and to observe whether certain defendants may have received favored treatment," Warren wrote in his decision.

Warren ruled that some of them men, those who had been filmed during sex acts, could also be victims of a crime -- invasion of privacy -- and deserved to have their addresses shielded from the public, but Tuesday he revised his decision after a "conference call with counsel for the interested parties in the civil action," according to a Kennebunk police news release.

One man told CNN affiliate WCSH TV that his name appears on the original list. But he said it's not him.

"When I first saw my name on the computer I laughed," said the man, who CNN has chosen not to name. "And then as I got up I'm thinking, 'All my years in law enforcement, all my years, activities with children, coaching baseball, the young men that I know who are now dads today and responsible citizens, this is very misleading and I don't think it's fair.' And then I became upset, to say the least I was very upset."

The release also has upset some of Muszynski's readers. The Journal-Tribune editor says she's getting letters wondering why the names of the men are coming out before trial.

She said she isn't getting any letters from readers upset that Wright's name has been plastered in media accounts of the case, bringing up what some say is a long-held double standard in prostitution cases -- the accused prostitute gets all the attention, while her customers slip away out of public view.

As it happens, that tide appears to be turning, said Michael Shively, a Cambridge, Massachusetts, criminal justice researcher with Abt Associates who has been tracking anti-prostitution programs since 2005.

Nationwide, Shively said, 525 cities and counties have at least once tried some form of what's known as "shaming" -- publicizing the names of men who buy sex or focusing on them instead of the sellers.

No one has formally studied the effectiveness of such efforts, he said.

"But evidence that is available points in the direction of it being a pretty effective thing to do," he said. "But it's not definitive."

And while Kennebunk doesn't appear to be intentionally shaming Wright's alleged customers -- the city releases a weekly list of people accused of crimes -- all the attention is putting a spotlight on the men, nevertheless.

"Had the city hired a public relations firm, they couldn't have written a better script for generating as much attention as possible," Shively said, referring to the incremental release of the names of those charged as prostitution customers.