It's sacrilege to some Apple fanboys. It's also something none of Apple's competitors have been able to claim since that "magical" day in early 2010.
But when Microsoft unveiled the Surface tablet (actually a pair of them) Monday, the software company clearly had one ultimate goal: to make a tablet that's better than the iPad.
By most standards, Apple has crushed its tablet rivals that have tried to compete feature-for-feature. No single tablet running Google's Android system has gotten much traction (save the smaller, cheaper Kindle Fire from Amazon) and BlackBerry maker RIM's Playbook hit the market with a thud.
And Microsoft's past attempts at building Apple-like gadgets -- witness the iPod-copying Zune -- have failed.
Unlike some hasty competitors, Microsoft took its time getting into the tablet game. Earlier this year, the company rolled out the Windows 8 operating system, software that is optimized for mobile and that manufacturers such as Samsung and Asus are already building tablets around. But Microsoft clearly wanted to control at least one version of the hardware, a move it has largely shied away from during its history.
And Microsoft seems determined to get this one right. So, the question remains -- will this be the tablet that finally gives Apple a run for its money?
Details about the Surface are sketchy -- no price or release date were announced, and info about apps is scant. But there are at least five features CEO Steve Ballmer and friends showed off Monday that might make the Surface better than the iPad.
A frustration for many users of the iPad and other touchscreen devices is the keyboard. While it's possible to get somewhat proficient at tapping spots on a flat screen, most acknowledge it's impossible to get e-mail and other documents written as quickly as with physical keys.
Sure, there are third-party keyboards you can buy to add onto the iPad, but they can be clunky.
The Surface keyboard will be part of its Touch Cover, which is connected with magnets and flips open. There will be a version with pressure-sensitive flat keys and another with more traditional raised keys called a Type Cover.
They're both sleeker and thinner than many of the third-party offerings for the iPad. The Touch Cover is 3 millimeters thick, and the Type Cover is 5 millimeters.
And for the style-sensitive among us, they'll come in a variety of colors, including black, pink, red and blue.
Some folks see the inclusion of a keyboard as the Surface's big selling point.
"If it works well, the keyboard -- which I got to inspect at great length but not actually type on -- is going to be the Surface's killer attraction," wrote Slate's Farhad Manjoo.
"Lots of people get frustrated with the iPad because typing on it is a major chore. They want to use it like a full-fledged desktop, but they're stymied by the input method. ... If the Surface ships with the keyboard -- and if Microsoft markets the device as a tablet that will let you get some work done -- it could be a big hit."
Add the machine's trackpad and built-in "kickstand," and you've got usability features that current iPads don't possess.
Apple has made such a compact, stylish tablet that many of its competitors look chunky by comparison. That's not true of the Surface, at least as it was demoed Monday.
First, its display screen is 10.6 inches, almost a full inch bigger than the iPad's. And the company says it's optimized to have essentially the same dimensions as a movie screen: So, farewell black bars when watching video.