In the future world when the doorbell rings, (Lurie's teen daughter) is going to grab her tablet and answer the door. There's going to be a camera with a microphone outside and she can see who's there. If it's somebody who says "I'm here to fix something," you can see ID. She can decide if she's going to open the door or not.
The same thing goes when I'm in Barcelona next year. If somebody comes to the door, I can answer my door from anywhere in the world because it's all IP. Those kind of scenarios are really exciting to us.
Wouldn't you want to know when you're at work that the door opened? You can ... program it to take a picture of what just came through the door and send a text to your phone. Now you know that, at 3:51, your kid is home. You haven't bugged them. You haven't told them to call you. You just know.
The beauty of our system is we can put what I'll call the "Digital Life secret sauce" into any device. I'm going to put out a (software developers kit) and I'm going to allow every (manufacturer) on the planet to build and certify their devices on our system, so when you walk into Best Buy in the future and you decide you want to add a camera, you don't even have to call us.
You can get into some really crazy stuff. You can get into sensors outside in your backyard -- dirt and moisture sensors for farmers. This platform is so expandable. ... There isn't anything that's mobile and has current running through it that we're not going to try to connect.
Range of services that will be offered
We're going to try to launch a product that's ... (aimed at) the whole market. Somebody who wants to mack-daddy their house out, they can have a lot of fun. Somebody that wants just a simple alarm system ... no problem. We can do that as well. With all IP, it's cheaper.