Toyota targeting older customers with Scion ads

Published On: Jan 02 2013 08:49:14 AM EST
JACKSONVILLE, Fla. -

After years of trying to attract younger buyers, the Scion is now being marketed to a more mature shopper.

According to USA Today. Toyota wants to recharge sales by attracting buyers in their mid-20s instead of those in their young 20s.

The new Scions are ditching the wild colors in favor of a more subtle design.