"We're a very small mountain town, and it's hard to eke out a living. The Chamber of Commerce was like, 'well, we're known as the town with the frozen dead guy, so let's have a festival,'" explains Amanda MacDonald, the event organizer.
Highlights of the fete include a coffin race, hearse parade, costume polar plunge and the Frozen Blue Ball -- a necro-themed costume party. Though anything goes in terms of costumes, the theme tends to revolve around cold things. Penguins, says McDonald, are popular.