Daytona Beach Biketoberfest geared towards women

DAYTONA BEACH, Fla. – Bikers have already started to arrive as shops are doing final preparations for Biketoberfest and this year, the focus is on the women.

"I love that they cater to the women. It's awesome," said Beverlee Tater.

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Stores like Biker's Den even dedicated this year's theme to the ladies.

"A lot of crystals, designs, corsets, and underwear," said owner Rita Farhat.

Farhat showed Local 6 their newest items and she hopes it'll bring in more money this year.

"You know, women spend more money than men," said Farhat.

The Daytona Beach Convention & Guests Bureau also focused their attention on women and folks from out of state. They've increased their marketing budget from $50,000 to $65,000 and partnered up with wine sponsors, hoping to draw in a more well-rounded crowd.

Biketoberfest kicks off on Thursday and runs until Sunday.