TALLAHASSEE, Fla. -

The Florida Democratic Party is beginning an online and social media campaign targeting Republican Gov. Rick Scott even though the party doesn't have a well-known, well-funded candidate to face him.

The party announced its plans Thursday. It has begun placing ads on newspaper and social media websites. It also created a website, www.realrickscott.com , to criticize Scott's record as governor.

The campaign comes as Democrats wait for a strong candidate to emerge against Scott. The only credible candidate in the race right now is former state Sen. Nan Rich, who has struggled to raise the money needed for a successful statewide campaign.

Former Republican Gov. Charlie Crist is widely expected to enter the race. Crist became a Democrat last year.

And 2010 Democratic nominee Alex Sink is also considering a run.