A toy company is enjoying the perks of having its name thrown around in the GOP presidential race.
Ohio Art, the company that makes the Etch-A-Sketch, saw it's share prices double to $9.65 a share after Mitt Romney's aide made a controversial comment.
He said Romney's campaign could hit the reset button, or erase everything like an Etch-A-Sketch to please the electorate come November.
More than 800 shares of the company have been traded in the past three days alone.
A spokesperson for Ohio Art says they want to take advantage of the publicity.
They're working on a new promotional campaign designed around the political gaffe.