Gov. Rick Scott is launching a $2.2 million television ad buy for his re-election that aims to reintroduce the Republican incumbent to the state's voters.
Scott's 30-second ad features the governor mentioning his poor upbringing and how his dad's car was once repossessed.
The themes of the ad mirror Scott's recent speeches, including his State of the State address last week before the Florida Legislature.
Scott narrowly won the governor's election in 2010, and he is trailing in recent polls to former Gov. Charlie Crist. Crist is seeking his old job as a Democrat.
Sen. John Thrasher, chairman of Scott's re-election campaign, said the ad is intended to tell voters "who this man really is."
But Florida Democrats called the ad an attempt to mislead voters about his record.