"I can kind of see the craziness with the music venue, then also the same time help out Rhinos, which indirectly helps out kids," said Mark Hiers, who heads the nonprofit.

He said it's a win-win situation by getting to enjoy a music festival while also raising money for his organization.

"Well, with 25,000 people and most of them being very thirsty, I think the odds are in our favor," Hiers said of reaching the nonprofit's goal.

Another non-profit ready to help music fans enjoy the event while helping their organization is Young Life, which is opening up their parking lot less than two blocks from Francis Field.  A spot costs $30, but there lot is patrolled by an officer and the money goes to support their program. (Reserve parking spot online.)

Another vendor ready for a big weekend is Bruce Jackson, of Brucci's Pizza. The Jacksonville-based pizzeria got a food truck two years ago, and Jackson said weekends like this are prime time for business.

"I know there's not a lot of vendors out here, not a lot of food vendors, and there's quite a lot of people, so it should be good. That's what were projecting," Jackson said. "We can do as much as we can do. We brought as much possible product as we can get out of this thing, and we have a lot of practice with it."