Gov. Rick Scott wants to spend $100 million to lure tourists to Florida

Governor to make announcement in Orlando

Published On: Jan 10 2014 08:55:10 AM EST   Updated On: Jan 10 2014 08:56:04 AM EST
ORLANDO, Fla. -

Florida Gov. Rick Scott wants a big boost in the money spent on trying to lure tourists to the state.

Scott on Friday will announce that he wants state legislators to set aside $100 million for Visit Florida. That's the quasi-public agency responsible for marketing Florida.

The current state budget has $63 million for Visit Florida. Lawmakers will consider the request this spring.

Scott said that prior increases have helped the state make large gains in the number of tourists coming to Florida. Last fall Scott said he wanted 100 million people visit the state in 2014.

Scott in a statement said that Florida is on track for "another record year" and that the increased money for Visit Florida will "help build on this incredible momentum."