Hundreds of new vehicles are at the Prime Osborn Convention Center, ready for the annual Jacksonville International Auto Show this weekend.
There's a variety of vehicles: family-friendly, electric, exotic, you name it.
"You can learn everything you would want to know about a vehicle and even have some available for test drive so you can get behind the wheel while you're here, too," said Auto Show producer Alexandria Pudney.
IMAGES: Cars on display at Auto Show
Pudney said President's Day is a popular day for auto sales, and because it's a couple weeks away, organizers expect a big turnout of people comparing cars before they buy.
One big draw is the 2015 Ford Mustang and other muscle cars. Those cars have been big sellers in recent months.
"The industry has been doing very well," Pudney said. "Ford had an excellent year last year."
Another big draw is cars that save you money in the long run.
"Good gas mileage is very important," Pudney said.
Maserati sales representatives will be there promoting their more affordable models. They are promoting the plan to also roll out their first SUV model next year starting in the $60,000 range.
"Maserati has not lost any of its luxury, performance, attention to detail, the engine, the famous Maserati growl if you will," said Maserati sales representative Jackie Rose.
Local dealerships say January is the slowest month for car sales because people are too cold to take their time to look at different cars on the lot.
So this weekend is a way to pick out what you want indoors without braving the cold temperatures.
Tickets are $10 for adults and $5 for children 6-12 years old. For those 65 and older, tickets are $8, and they're $5 for military members.
The auto show kicks off Friday at noon and runs through 6 p.m. Sunday.