3 In the words of team president, Mark Lamping, "We realize now is not the time to raise ticket prices." That's just one of the pronouncements coming out of a news conference by team owner Shad Kahn and his top people. Sam is joining us now to tell us what else they had to say .. Sam. 3 Lamping was the main presenter today as they reviewed what they call the "sustainability" of the franchise, outlining different ideas to create revenue and not raise ticket prices across the board. . And Shad Khan admitted they have big ideas. From the now-reality of the big scoreboards, to the potential of the team being the developer of the Shipyards property with a Jaguars theme in the Sports Complex, a concept of a roof over the stadium, a change to the club seats to enhance the experience, and even their own version of "courtside seats," the Jaguars owner wants his team to compete on the scoreboard and the balance sheet.TAG 3 0-859-108109-116 When the Jaguars started to rebuild their football team and their organization under Shad Khan, they didn't correlate success on the field with with business success off of it.It's no secret that a winning team will cure some some of their revenue issues. They are creating events, starting with the Fulham friendly vs.D.C. United on July 26th with a Carrie Underwood concert to go along with the unveiling of the new scoreboards, free to Jaguars season ticket holders.