Best Buy, Target and Walmart are offering steep discounts on electronics like iPads and LCD HDTVs.
If the possibility of scoring a deal isn't enough of a draw, for many people it's a tradition they are not willing to give up, says Trae Bodge, senior editor of RetailMeNot.com Insider. She said that for some people there's something compelling about waiting in long lines after Thanksgiving.
"Despite the rise of online shopping and the economy, there is still a strong interest to do that whole Black Friday thing," she said. "There's a weird tradition that goes on."