Move to increase Florida food sales

Florida Department of Agriculture wants Floridians to buy more food from the state

Published On: Jan 20 2014 12:05:43 PM EST
ORLANDO, Fla. -

In an attempt to get Floridians to buy more Florida grown produce and seafood, the Florida Department of Agriculture has launched a new marketing campaign. 

Throughout the Sunshine State's 10 media markets, residents will see a series of television commercials.  The commercials are running on network and cable television.

Five different commercials are going to broadcast in hopes of getting residents to buy more foods from the state. 

Each commercial features a recipe by Florida's official culinary ambassador, Chef Justin Timineri.

The recipes use roasted vegetables, snapper, a salad and salsa.  The dessert recipe is a strawberry parfait.  Floridians can use Florida produce and seafood to recreate and enjoy the five different recipes.