JACKSONVILLE, Fla. -

The Jacksonville Jaguars will hold an official Stand United rally Friday night to show support for the team as it travels to St. Louis.

The rally is scheduled for 6:30 to 8:30 p.m. at BlackFinn American Grill at the St. Johns Town Center.

The ROAR, D-Line, Jaxson de Ville and Jax Pack will be at the rally.  There will be giveaways including tickets and merchandise.

The rally is part of a series of bar appearances and promotions in 130 bars around Jacksonville and surrounding areas. Twenty bars will host official Stand United Friday rallies throughout the 2013 NFL season. 

Click here to learn more about Stand United efforts.

A local sports merchandise store manager says the Jaguars' poor performance this season isn't hurting his sales.

"It's actually way up from last year. The new logo change, the new excitement, the energy this new administration is bringing is overflowing into the fan base," said Jeff Fingland, store manager of Sports Mania.

Fingland said starting over with a new administration is part of a building process and die-hard fans understand that.

"I think the true fans know what's going on. The educated fans understand the building process. Yeah, it's frustrating, but we know where it’s going and that’s the positive part," said Fingland.

The Jaguars are currently 0-4 this season. They'll take on the St. Louis Rams this Sunday afternoon at 1 p.m. in St. Louis. The Rams are currently 1-3 this season.