JACKSONVILLE BEACH, Fla. -

As crowds flock to the beach to the exact same spot where this Memorial Day brawl broke out, families are on hand to watch the latest in the moonlight movies series do it with some trepidation.

"I thought about it for about a hot second. Most definitely," said Jacksonville Beach resident Jessica Williams. "Because it happened here, can't help but think about it."

The push to clean up the beaches is garnering the attention of a high profile anti-violence advocate, Ron Davis.

"I was floored," said Davis. "I was in New Jersey at a speaking engagement. We got back in yesterday and this morning, I got a call from Chief Dooley and he said, 'Ron, did you hear what happened at the beach?'"

Davis is the father of Jordan Davis, the teen shot at a Southside gas station late last year, in a controversy that stemmed from loud music. Davis plans to march Sunday with Jacksonville Beach Police Chief Patrick Dooley against a scene like this that has chilled beach-goers and locals alike.

"When I heard that you were putting children in danger, that the mothers and fathers were grabbing their kids and running off the beach, it felt like it wasn't a safe place to be," Davis said. "That hit me in the heart, so we have to correct that."

Police presence was visibly heavy Friday night as the hope, for some like Tammie Sparks, is that scenes like this fade into the past.

"I think it's safe. I've lived here all my life. I think it's safe," Sparks said.

The walk with Davis and Chief Dooley begins at 2:30 Sunday near the pier in Jacksonville Beach.