One reason some of these Viners say they are growing a devout following is their relatable nature. The Vines often tackle real-life scenarios and common pet peeves. The top Viners also tend to have one thing in common: comedy. People connect, and even become a little obsessed, with their down-to-earth, funny personalities.
"When people tell me that I changed their life because they were in a dark place and I helped to make them laugh -- that is the coolest thing," Smiles said.
Finding fame through an app is a new phenomenon unique to this generation. Though the videos are short, standing out is no easy feat. With over 13 million active users posting on the service, how does someone become a Vine star?
James advises, "Just be original. Spend time writing. A lot of people think it just happens, but it takes a lot of time and I work hard at my Vines."
"With only 6 seconds to shine, your creativity is pushed to another level," Smiles said.