All the tech world's eyes will be on Apple Monday, when the computing giant's 24th annual Worldwide Developers Conference kicks off in San Francisco.
As its name suggests, the weeklong gathering lets Apple host presentations and workshops for the people who make a living writing the apps and other software that run on its products.
But its opening keynote almost always makes news. The conference has been the launching pad for two phones (the iPhone 3GS in 2009 and the iPhone 4 in 2010) and several new, or updated, Macs.
This year, the former seems highly unlikely. The latter? Maybe not so much.
Fans are clamoring for some excitement, because Apple hasn't introduced a major new product since the iPad Mini last October. And with growing competition from such rivals as Amazon and Samsung, there's always the chance that the secretive folks from Cupertino are cooking up something big.
So here's a look at what to expect from WWDC 2013. Apple's keynote begins Monday at 1 p.m. ET.
A new iOS
The safest bet for WWDC is that Apple will introduce iOS 7 to the world.
For the first time, Apple vice president Jonny Ive is responsible for the update, and reports have suggested the mobile operating system will be "black, white and flat all over."
Unnamed Apple sources have popped up on the Web, saying that much of the color, gloss and shine will be removed from the look of iPhone, iPad and iPod Touch screens in favor of a simpler black-and-white theme.
Style aside, there will almost certainly be a host of new features to announce as well.
Reports have centered on improved in-car support for Maps and Siri, along with new integration for third-party (and non-Google-owned) apps like video site Vimeo and photo site Flickr.
The update also could bring Airdrop, which allows easy Wi-Fi sharing between Apple devices, to mobile.
The MacBook and MacBook Air laptops are both due to be updated, according to Apple's once-a-year pattern. And the timing is right: Intel just announced a more powerful processing chip.
It will be a challenge for Apple to shrink the already ultra-slim MacBook Air much further. But if the rumors are true, the beefier MacBook Pro may give way to a new, sleeker version of itself.
Apple also could introduce a refreshed Mac Pro desktop tower for those deep-pocketed office managers who prefer to order the freshest machines.
A streaming-music service?
It seems like only a matter of time before Apple leaps into the increasingly crowded streaming-music market led by Pandora, Spotify and others.
Apple's been making deals with record labels such as Universal Music and Warner Music Group, which would allow them to stream songs to users as part of a free or paid-subscription service.