Of course, most men's button-downs are made from cotton. It's soft. It's breathable. And it feels nice against your skin. Like a giraffe's tongue.
But it's not very durable.
Wool, on the other hand, is.
Yet, when most people think of wool, they picture hot, itchy sweaters that arrive annually at your house during the holidays courtesy of Nana.
The Brooklyn-based designers of the new $98 shirts claim fine wool thread is actually the key to temperature control and moisture wicking, and that the fabric even lasts six times longer than cotton.
Whether or not the Wool&Prince shirt actually does what their Kickstarter video claims, the real point is that they've found an interesting new road into the world of casual, low-maintenance clothing. And it brings up an interesting question.
Generally speaking, how often should a man clean his shirts?
Some guys launder them after every wearing. These people are either super rich or sweat gravy.
In this scenario, I'd almost prefer to be the latter because, well ... gravy.
On the other end of the spectrum, you've got the dudes who stick with a shirt until it starts to fuse with their epidermis. At which point it has to be surgically removed with a spatula.
"Give it to me straight, Doc. Is it cancer? Is it melanoma?"
"It's Old Navy."
Between the two extremes, I probably fall somewhere in the middle -- my shirts get washed when the dog appears offended by my presence.
But I'm definitely interested to see where the Wool&Prince shirt goes and whether their "Cotton-Soft" wool fabric becomes some kind of industry standard where we no longer need to clean our clothes.
Until then, it's colored pencils for everyone.