YouTube says battle with television is over

Site has over 1 billion users a month

Published On: May 02 2013 09:09:09 AM EDT   Updated On: May 02 2013 10:29:35 AM EDT

YouTube vs. TV? YouTube says the battle - if there ever was one - is over.

In a flashy presentation to advertisers Wednesday night, Google Executive Chairman Eric Schmidt declined to forecast that Internet video will displace television watching. Instead he declared: "That's already happened."

Schmidt says "the future is now" for YouTube, which recently passed the milestone of 1 billion unique visitors every month. But, he adds, if you think that's a large number, "wait until you get to 6 or 7 billion."

YouTube billed the event, which was part of a week of digital media "NewFronts," as a "brandcast." YouTube presented itself as a new video entity unlike TV, one with global reach, community engagement and more 18- to 34-year-olds than any cable network.