Mitt Romney swept into Mississippi Thursday to make his case in a state where he doesn't expect to win.
The former Massachusetts governor, who has struggled to woo voters in the South and faces a string of upcoming contests below the Mason-Dixon line, appealed to a group of about 120 Mississippians by feeling their pain.
Romney rattled off three stories of people he had met at campaign events - a father worried about health care costs for his special needs child, another man who wondered how he would pay for his daughter's education and a soldier back from Afghanistan who struggled to find work.
"A lot of people hurting right now," he summed it up, and blamed President Obama for not following through on his campaign promises of economic turnaround from 2008.
"Since this president has been president, the cost of gas has doubled," Romney said. "Not exactly what he might have hoped for, and he says 'well it's not my fault.' By the way, we've gone from 'yes we can' to 'it's not my fault.'"
The re-jiggered lines in Romney's speech come a day after a campaign aide acknowledged the candidate was "working to establish a stronger connection with lower-income voters, with voters who are struggling."
In Ohio's primary, which Romney narrowly won, exit polls showed him trailing rival Rick Santorum among voters who made less than $50,000 a year.
The swath of Southern states that will vote in the upcoming days -- Kansas, Mississippi and Alabama -- have been hard hit by the economy. In Mississippi, where Romney makes another appearance Friday, the unemployment rate is over 10%.
Faced with an uphill climb in the South, Romney asserted in an interview with radio station WAPI that he hoped to walk away with some delegates in states such as Alabama, where he is not favored to win.
"That's of course what this is all about, getting the delegates necessary to become the nominee," he said, echoing his campaign's relentless focus on a numbers game they say Romney's opponents have no chance of winning.
In Mississippi, Romney did try out some Southern charm, telling his audience he was "an unofficial Southerner."
"I am learning to say y'all and I like grits, and things," he joked. "Strange things are happening to me."
But the ultimate compliment came from Mississippi Gov. Phil Bryant, who endorsed Romney in Pascagoula.
"He just has a warm, comfortable way about him," Bryant told reporters. "I like to see a man when he's holding a baby. And he looks like he's held a baby before."