The Jacksonville Jaguars' energetic head coach was formally introduced to Jacksonville at a Friday morning news conference at EverBank Field.
The Jaguars hired Seattle defensive coordinator Gus Bradley on Thursday as the franchise's fifth head coach, the latest move in the team's rebuilding project.
"My whole hope is to be genuine," Bradley said. "I just want to be me."
UNCUT VIDEO: Gus Bradley news conference
Bradley said he never thought about a timetable for becoming a head coach.
"My philosophy was: I'm not very goal-oriented," Bradley said. "I know that sounds like, 'You're in the coaching business and you're not goal-oriented?' I guess it's professional goals. I never thought about, 'When do I want to become a defensive coordinator? When do I want to become a head coach?' I've never been like that. I've always been, 'I'm a linebacking coach in Tampa Bay. I want to be the best linebacker coach I can be, and all that other stuff will take care of itself."
Bradley, who signed a four-year contract, said his first steps will be organizing a staff and then evaluating the team's roster. Bradley said that most importantly, his philosophy matches that of general manager David Caldwell.
He said the best way for the team to succeed right away is for each player to maximize his talent.
"The whole focus with the team is just going to be to get better," he said. "Everybody has just got to play to their capabilities. ... If we can do that and our whole focus is on getting better, we're going to win a lot of games now. It will just take care of itself. I promise you on that."
Former Jaguars linebacker Jeff Lageman said he doesn't think Bradley having never been a head coach matters much.
"I think what you want is somebody that's going to be a leader of men," he said.
"Gus brings a lot of energy, a lot of passion," former Jaguars quarterback Mark Brunell said. "He's a proven coach, a defensive-minded guy, and I think the timing is good. There's a lot of things that are brand new here for the Jaguars, and I hope the community embraces it. It's going to be a fresh start."
Bradley's wife, Michaela Bradley, said she and her husband are excited for the opportunity to live in Florida again.
"We're leaving great friends in Seattle but coming to a new place and dig our heels in and see where the Jags can go," she said.
Michaela said she has a great amount of confidence in her husband.
"When he talks about passion, he truly means it. His philosophy, he stands behind it," she said. "I do believe he's going to do everything he can to make this a go."
The 46-year-old Bradley joins Caldwell, who led the coaching search after being hired last week. Caldwell said he hired Bradley following a 14-hour interview.
"It was just a matter of time before Gus Bradley became a head coach in the NFL, and the Jacksonville Jaguars are extremely fortunate that Gus will be on our sidelines for many years to come," Caldwell said.
Bradley spent the last four seasons in Seattle, earning a reputation as a fiery assistant who demanded — and often got — the most from his players. His defense improved each of the last three years and finished in the top 10 in points and yards the last two. This season, the Seahawks ranked first in points allowed (15.3), fourth in yards (306.2) and tied for fourth in takeaways (31).
The Jaguars were 30th in the league in total defense in 2012.